What is a product line? What is meant by product line length? What are the concerns with having too many products. When establishing a product mix, a business must decide where it places itself in terms of its target market. Does it want to compete to be the best-priced product. Marketing dictionary. Product Line Length. the number of different products in a product line. See: Product Line. Back to previous. Rate this term. +1
product line stretching
Product mix or product assortment is a set of the total number of products lines that a seller offers in the market to its buyers. Product Mix with. These are: width, length, depth, and consistency. The first of the product mix decisions refers to the product mix width. The width is all about the. The primary one of the product line decisions is the product line length. This means nothing else than the number of items in a product line.
Width: Number of different product lines carries by the company. Length: Total Number of items in the product line. Depth: Number of version. This is thr Product mix is a total of all variations of products present within a company. These variations are known as product lines. Product Line Length - Topic:Marketing & Web - Online Encyclopedia - What is what? Everything you always wanted to know.
Product mix, also known as product assortment, refers to the total number of product lines that a company offers to its customers. For example, a. The length of product mix refers to the total number of products sold by a company. A product line consists of many similar products. The product mix includes four elements. The Width of the assortment refers to how many product lines the company markets. The Length. The product mix length is the total number of products or items in your company's product mix. For example, EZ Tool has two product lines. A product line in business is a group of related products under the same brand name that is manufactured by a single company. We develop an econometric model derived from a game-theoretic perspective that explicitly models firms' use of product-line length as a competitive tool. On the. cj is also unknown to her By making this assumptions, I abstract away the identity of each products in line and focus mainly on the length of product line. Length refers to the total number of products in a firm's product mix. For example, consider a car company with two car product lines (3-series and 5-series). The product line is the subset of the product mix. There are A Company's product mix has a certain width, length, depth and consistency. Length of the product mix refers to the total number of products in the mix. That is if a company has 5 product lines and 10 products each.